Gelila
Worku
Creative
Producer
Radical
Creativity
Radical Creativity is about becoming aware of and acting upon the freedom found within the imaginative mind. It is simply about the sense of autonomy in thought and the willingness to take risks in our thinking.
G
ELILA
WORKU
IS A
CREATIV
E
PR
O
Born and raised in Toronto, Canada, Gelila has worked to define herself as a seasoned event producer.
Gelila Worku is a dynamic creative producer who continuously strives towards a commitment to impactful collaboration, quality-driven production, and sustainability. With a passion for crafting innovative experiences, Gelila seamlessly blends creativity with conscientiousness, leveraging her expertise to ensure that the creatives, artists, and brands she partners with experience meaningful growth and construct valuable collaborations.
DUCER
case studies
Collaborating closely with brands, I strive to deliver high-quality, tailor-made, and intentional work that aligns perfectly with the brand's vision and objectives. Through deep understanding and meticulous planning, I craft unique experiences and content that resonates with the brand's identity, ensuring that every detail is thoughtfully curated to surpass expectations and achieve impactful results.
Services
EVENT PRODUCTION
Delivering high-quality, unforgettable experiences that leave a lasting impression. A dedication to excellence ensures every event is meticulously crafted to exceed expectations and create cherished memories for clients and attendees.
BRANDING
STRATEGY
Crafting creative and memorable branding solutions, tailored to captivate audiences and elevate brand identities with precision and innovation.
Strategically working with brands to leverage resources, cultivate intentional partnerships, and align with the brand's messaging to empower them in authentically communicating their stories to their audience.
Case Studies
2023
TORONTO
LULULEMON
Service: Responsible for overseeing the entire execution of the concert and VIP area, which included managing AV, sound production, branding, security, venue permitting, and coordinating vendor access for onsite sales during events.
2023
TORONTO
REDBULL
Service: Sourced local talent, aligned lighting with the theme, constructed a 7.5’ x 13’ screen to be hung behind the DJ, incorporated projectors with trussing, and created graphics to be updated based on 2023 guidelines and assets.
2023
TORONTO
NON - PROFIT
Service: Sourced the venue, curated activities and programming, secured instructors, managed food and beverage, as well as coordinated all audio/visual components.
2023
TORONTO
TIFF
Service: Created a free-standing mural and worked closely with local artists to envision a design that aligned with the brand's goal of honouring the renowned director,
Hayao Miyazaki.
2023
TORONTO
REDBULL
Service: Secured the venue, sourced local talent, aligned lighting with the theme, constructed a stage, created graphics to be updated based on 2023 guidelines and assets, and worked with local artisans to fabricate a trophy.
2023
CANADA
HOLT RENFREW
Service: Managed cart and product procurement, collaborated with local artists to develop the branding of the cart and additional branded items, hired staffing, and oversaw the overall management of the experience across four major cities in Canada, including ensuring proper licensing was obtained.
2023
TORONTO
NIA CENTRE
Service: Curated a theme, collaborated with local vendors for food and drink, ideated and executed meaningful activities for attendees, organized the capturing of photos and video, created a photo wall, found meaningful ways to incorporate branding, and identified and resourced meaningful speakers and entertainment.
Let’s
Connect
